About me

An ardent enthusiast of the delicate balance between chaos and order!

Today, the intersection of human influence and technology has become a tangible reality. Bridging this reality with the objectives of businesses is at the core of my work for clients and their customers. My focus is consistently on enhancing the human-machine interaction, user experience and the interfaces through a wide range of research, design and interface services that I offer.

Education

The places I’ve strarted to add a knowledge

  • 2015

    Software University

    Crash Course in UX

  • 1998 - 2002

    Technical University

    Media, Computer Arts and Animation,
    Degree

    1998 - 2002

  • 1996 - 2001

    Technical University

    Information Technlogies,
    Master Degree

  • 1992 - 1996

    High School for Architecture

    Architect

    1992 - 1996

  • 1977

    I was born

    Maychin Dom, Sofia
    55cm, 3800gr

Professional Experience

The places I’ve started to expand my real knowledge

  • 2010 - 2023

    UI/UX Designer & UX Architecture

    Micro Focus®

  • 2008-Present

    Freelance Consultant

    Visual art, Frontend, UI, UX, CX, AI, SEO

    2008-Present

  • 2004 - 2008

    Head of Design Dept.

    YB CodeSpring,
    a company of Yellow Book USA

  • 2003 - 2004

    Graphic Designer

    SD Micsy

    2003 - 2004

  • 2002 - 2003

    Web Designer & System Usability Expert

    Aplus.net

  • 2001 - 2002

    Senior Web designer

    Savanto, Inc.

    2001 - 2002

  • 1998-2001

    Web & Prepress Designer

    BulReklama 2000

What I can do for you

From shaping enterprise-grade SaaS platforms at Micro Focus to crafting design systems for global CRM products, I bring over 20 years of cross-disciplinary UI/UX expertise rooted in strategy, execution, and measurable outcomes.

My strength lies in translating complexity into clarity. At Micro Focus, I led the creation and continuous evolution of a robust design system used across multiple product lines, contributing to the successful SaaS transition of several legacy tools. This initiative not only improved interface consistency but reduced front-end maintenance time by 35%.

As a UX Consultant, I help businesses bridge the gap between strategic intent and user behavior. I’ve delivered multi-platform user experiences through collaborative processes that integrate research, wireframing, rapid prototyping, and usability testing—particularly for high-stakes environments like financial platforms and enterprise intranets. My projects often lead to measurable gains, such as improved task success rates and higher product adoption.

  • Design Systems – New & Maintenance
    Spearheaded the design and implementation of a scalable, brand-agnostic design system for a white-label CRM platform used across multiple clients at Codespring. This system streamlined onboarding and reduced time-to-market by 40%.
  • Strategic Thinking & Solving Complex Problems
    At MICSY, I transformed fragmented workflows in a document management ERP for public administration into an intuitive UX, increasing user efficiency and reducing support requests by 25%.
  • User-Centered Design & Interviewing
    Led user research and stakeholder interviews for a hybrid intranet/extranet portal, aligning user needs with business goals. The resulting solution met WCAG standards and enhanced accessibility for over 10,000 users across regions.

I thrive in environments that value forward-thinking design, measurable impact, and cross-functional collaboration. Whether embedded within a product team or operating as a strategic consultant, I bring consistency, initiative, and empathy to every touchpoint.

Let’s build digital experiences that resonate—with purpose, precision, and people at the center.

I am currently:

Available for work